Tuesday, March 9, 2010

Tata Nano: The Electric Version


The book is always better than the movie. What about the sequel? Not quite sure. This is the sequel. The Mumbai based automaker Tata motors had just debuted an all electric version of their Tato nano at the 2010 Geneva motor show. The car is built on the existing Nano platform with an all electric drive train that promises a driving range of around 160 km on a single charge. The car runs off super polymer lithium ion batteries which are said to provide more power in a much smaller package. While the car is  small, it still has four doors and seats four adults inside with truck space to spare. The Tata Nano was launched in 2008 and is primarily targeted at the Indian market.

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"AAA" battery powered Mobile Phones


Of the 650, 000 villages India has, some 10,000 does not have electricity. Power is unreliable even in those villages, towns and cities  that has electric power with the result that electronic devices meant to work in these places often fail. For mobile phone manufacturers who ship their handsets with a power adapter, manufacturing a phone that is powered by dry or alkaline batterries is an aberration. To the user, these phones are useless. Therein lies the market for AAA battery powered mobile phone. This is another example for catering to the bottom of the pyramid. The innovation is not revolutionary per se but in context it is until the time the national grid can supply power to these villages.  Photocredits: AFP
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